Sustainability and going green is a requirement that consumers are demanding of certain industries, and the cosmetic packaging industry is one of these. Eco-friendly is something that is most sought after and hence products that are advertised as eco-friendly are a big hit. By using alternative materials, changing the design process and incorporating biodegradable additives, many cosmetic packaging companies are embracing the eco-friendly mind-set. Sustainability is fast gaining momentum as due a number of factors some of which are target market, competition, supply chain, non-government organizations, government, media, etc. With sustainability being embraced by consumers, retailers, manufacturers and world governments, it is predicted that that eco-friendly packaging would almost double in revenues by 2014. A recent study has also predicted that plastic based packaging will be the fastest growing segment of sustainability as more eco-friendly plastic options become available. No doubt that plastic is common in almost every packaging sector, the cosmetic packaging industry is also no different. The stress on landfill can be reduced by the cosmetic packaging industry with the use of more eco-friendly plastics and "light-weighting" packaging.